Our mission

We turn the women who watch into the women who own.

Abigail, founder of Muva's ClassA message from our founder

Nobody handed me a blueprint.

I grew up in Zurich with no money behind me, no contacts, and no example to copy. I thought ownership was something other girls inherited.

So I taught myself. Badly at first, and expensively. I made money online before I understood what any of it meant, and when I sat down years later and looked at where all of it had gone, I realised something that still sits with me: I was never prepared to receive it in the first place.

Then there is the part I had to unlearn. I sold the way this industry teaches you to sell, leading with the result instead of the work, and putting a clock on something that has never run on one. I believed it, because everyone around me was doing it. What I understand now is that a promise like that was never mine to make. The life it depends on is not the one I am living. So I stopped making it. I teach the skill instead, and I let the skill speak for itself.

The Muva's Class is what I wish someone had built for me. Not another library of videos and a so called community. A school that does the work with you, marks it, and does not let you move on until the foundation is actually solid. It teaches the parts nobody teaches, and then spends an entire milestone preparing you for the money before it ever arrives.

I am not here to tell you to quit your job or that school was a waste. I want you to learn a skill so valuable that those become choices instead of sentences. A safety net that nobody can take back off you.

If you are the girl I was, with the ideas and the drive and nobody around her who understands what any of it takes, you are in the right place. You are not behind. You are early.

Abigail

Founder, The Muva's Class

Our values

What we will and will not do.

Six things we hold to. They decide what gets built, what gets taught, and what we refuse to do.

Receipts, not reach

A hundred thousand followers has never paid anybody's rent. We care about the number in your account and the woman who sent it, not the number under your posts. So everything here points at a sale, and the wins we celebrate are ones that actually happened.

You vs you

There is always someone further ahead, and there always will be. The only comparison worth making is against yourself a month ago. Your plan comes from your answers, your pace is your own, and nobody here is ranked against anybody else.

Begin ugly

The first version is supposed to be bad. Waiting until you feel ready is how a year disappears. We would rather you posted something imperfect on a Tuesday than perfected something you never post, so every lesson ends with something to go and do.

You are already holding it

You are not missing a secret. What you have lived through, learned and survived is the raw material, and almost every woman arrives convinced she has nothing worth selling. Our job is to find it in what you already are.

Built to leave

A school that needs you forever is not a school. Everything here is built to make you dangerous without us. Your brand, your products, your words, your name on all of it. If you outgrow this, we did it properly.

Nobody stalls in silence

Quitting rarely looks like quitting. It looks like a week off, and then another one. So when you go quiet something notices and reaches for you, and when you are stuck a real reply comes back. You are not left to disappear.

Come build something with your name on it.

Everything above, starts at $47 a month.

Choose your plan